However, Facebook has had its fair share of scrutiny over the years, which has led to concerns about privacy for many GIPHY fans. Moreover, GIPHY has worked with numerous social sites such as Facebook, Twitter, Reddit to make its GIFs available to users. One company which has partnered with GIPHY over the years is cross-platform messenger service Signal. We see the positivity in how people use GIPHY in our products today, and we know that bringing the GIPHY team’s creativity and talent together with ours will only accelerate how people use visual communication to connect with each other,” Shah explained. “GIFs and stickers give people meaningful and creative ways to express themselves. By bringing Instagram and GIPHY together, Facebook aims to make it easier for users to find the GIFs and stickers in ‘Stories’ and ‘Direct’. According to Shah, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. Meanwhile, Facebook will be looking to invest further in its technology and relationships with content and API partners. ![]() In a blog post, Instagram’s VP of product Vishal Shah, said following the acquisition GIPHY will continue to operate its library (including its global content collection) and users will still be able to upload GIFs developers and API partners will continue to have the same access to GIPHY’s APIs and GIPHY’s creative community will still be able to create content. ![]() ![]() Several media outlets such as CNBC and TechCrunch reported that the social media giant dished out around US$400 million for GIPHY which first established itself as a search engine for GIFs in 2013. Facebook has acquired GIF-maker GIPHY as the social media giant aims to further integrate its GIF library into Instagram.
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